In French slang, the word “ZOO” is occasionally used to refer to a popular neighborhood.
Inspired by such urban language and by the interest young generation in France have for “Made in Thailand” apparel, two young French entrepreneurs had the idea to create their own clothing brand which is deeply influenced by this social trend.
Founded in 2018, the “ZOO – BĒTE DE COUTURE” garnements are actually manufactured in Bangkok. The brand offers two types of collections: “Lifestyle” and “Sportswear”.
“ZOO – BĒTE DE COUTURE”, is French ready-made line of clothing, allying sobriety and high quality. People can wear them daily while breaking the codes and also combining urban and wild environments.